Keywords have always been the way for users to find content on YouTube – but that’s about to change. According to Digital Trends, YouTube has started rolling out a new […]
Author Archives: Marlen Hüllbrock
Music Ally's Director of Marketing & Strategy
Posted inMarketing
Erling Haaland on the top of Norway’s Spotify charts
Norwegian World Cup star Erling Haaland is dominating Norway’s Spotify charts: thanks to a decade-old teenage rap track. Following Norway’s historic World Cup 2026 quarter-final run, the Manchester City striker […]
Posted inMarketing
Big tech platforms implement AI measures to curb AI
The major platforms have been coming under fire for the implementation of new AI features – with user backlash forcing Meta to remove an Instagram update that allows users to […]
Posted inSandbox
Behind The Single: Avery Cochrane – ‘Shapeshifting on a Saturday night’
We spoke to Milo Pacheco, general manager and head of marketing at S-Curve Records, about how the label has approached developing Avery Cochrane and marketing its first release with the artist.
Posted inMarketing
Meta launches app for vibe coding mini games
In recent months, Meta has been busy rolling out new features and apps. While not everyone is impressed by its continued expansion into AI, the company’s latest app, Pocket, could […]
Posted inMarketing
How Nathan Bank sold out his first headline show
Nathan Bank is a Mexican pop artist with a strong social media following (601.8k on TikTok, 363.1k on Instagram) and a developing listener base on streaming services (34k monthly listeners […]
Posted inMarketing
Three live marketing trends in 2026 (Udo Lindenberg, Rosalía, Zara Larsson & Avery Cochrane)
1. Artist exhibitions. Promoter Semmel Concerts recently chatted to Pollstar about the growth of this latest non-concert format, calling it “one of the most exciting developments in live”. Udoversum is […]
Posted inSandbox
Sandbox Guide :: Future-proof your business and marketing strategies
Sandbox Guides are for music marketers: They explain how you can use new platforms, create new strategies, and build new audiences. The Guides feature cutting-edge case studies, expert interviews, benchmark data, […]
Posted inMarketing
Jared Benjamin’s indie blueprint for TikTok success
Dark-pop artist Jared Benjamin recently released his debut album ‘Icarus: Too Close to the Sun’, after successfully building his online audience and bagging a deal with Awal. The artist started […]
Posted inMarketing, News
Reach new audiences with photos on YouTube Shorts
If posting to YouTube Shorts as part of your artist’s marketing strategy, you know that traditionally, it doesn’t have the same photo posting feature as Instagram and TikTok do, with […]
Posted inMarketing
How to use the new Threads Live Chat features
This April Threads launched Live Chats, which according to Meta “lets you participate in public group chats during the biggest cultural events. It’s a new way to build community with […]
Posted inNews
Tools :: Highnote FM
As legacy platform algorithms become less creator-friendly, many artists have faced the dilemma of their fans not seeing tour dates, release announcements and other updates on their feeds. We think […]
