The major platforms have been coming under fire for the implementation of new AI features – with user backlash forcing Meta to remove an Instagram update that allows users to generate images of public profiles without the consent of profile owners. Also due to public pressure, Google is rolling out global disclosure labels, which explicitly show users when ads have been created or edited using generative AI.
Meanwhile, more research is coming out about how AI is affecting the media landscape. A new study from Pangram Labs suggests LinkedIn is officially the most AI-saturated platform, accounting for nearly two thirds of all flagged AI content on social media.
On its platform, Reddit is deploying, ironically, AI against the AI – a machine learning program to purge 25,000 marketing slop posts a day, aimed at manipulating chatbot recommendations.
Also to address mass-produced spam, TikTok is testing enhanced detection systems to catch accounts dedicated entirely to bot accounts. Alongside this, the platform has just launched AI literacy measures – a learning hub for practical detection skills.
How to stay on top of changes
Review platform rules. For whatever platforms you’re using, stay across current rules to be able to answer your artists’ questions about how to go about handling AI, as well as to understand how this might impact your own work.
