1. Artist exhibitions. Promoter Semmel Concerts recently chatted to Pollstar about the growth of this latest non-concert format, calling it “one of the most exciting developments in live”. Udoversum is the exhibition of Udo Lindenberg, one of Germany’s most iconic artists. As Finn Regenhold of Semmel Concerts notes: “[Exhibitions] allow us to tell stories over a longer period of time, to work with cultural brands, artists, institutions and IP owners, and to reach audiences who might not necessarily attend a traditional concert.” Exhibitions can run over several weeks or months, and open up new opportunities for partnership and sponsorship.
2. Social media on tour. Alongside a dedicated TikTok account, Rosalía’s tour for LUX has featured a repeated show segment of a confessional booth, where she has invited artists like Chappell Roan and Maggie Rogers to share their confessions, fitting the album’s religious theme. The artist also took the opportunity to tease a new song at her second concert of the tour in LA.
3. The rise of “tertiary” markets. Artists are increasingly shifting away from relying solely on major capital cities, instead looking to decentralise their live footprint to capture untapped regional demand. Examples of this are Zara Larsson hosting pop-ups across university cities, or emerging artists like Avery Cochrane adding in shows in cities like Philadelphia for cost-balancing.
