On many levels, Amazon has already proven its worth in shaking up the music streaming business – not least because it offers the most diversified selection of subscription tiers to […]
Author Archives: Marlen Hüllbrock
Music Ally's Director of Marketing & Strategy
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Tools. HypeAuditor: Analytical Platform for transparent & fraud-free influencer marketing
HypeAuditor has become a key tool in identifying fraudulent influencer accounts; now it has added a new influencer discovery tool, enabling those frequently working with influencers to promote artists/releases and […]
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Tools. Zaiko: Ticketing in times of Coronavirus
For the music industry, it was live that got hit first and hit hardest by COVID-19; but technology is helping to plug some of those gaps caused by the mass […]
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Tools. Audience Republic: Sell more tickets for your event
Audience Republic was established in 2016, three years after founder and CEO Jared Kristensen had lost $20k at a low-selling event he had put on. After three more years of […]
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Tools: Portes. Connect artists directly to their fans in under 3 seconds, with a bespoke VIP experience
Consumer concerns around online privacy, and new regulations such as GDPR, COPPA and CCPA are causing complications for tech giants like Facebook, Google and TikTok; and are increasingly seen as […]
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Tools: Deezer Backstage. Designed to bring artists and music professionals closer to their audience
Last year, Deezer became the first DSP to actively promote and test a user-centric payment system. At the same time, the streaming service began properly rolling out its own artist […]
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Tools: Keyhole. Measure the impact of their social media & influencer campaigns
Since its launch in October 2010, Instagram has evolved significantly, introducing plenty of features that have since become essential in music marketers’ toolkits. One constant in its suite of features […]
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Tools: RoadNation Empowers Creators and Fans to Build Tours Together
When it comes to touring, independent artists and their teams often face significant revenue risks. RoadNation aims to help mitigate this risk and drive more fan engagement through a direct […]
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Tools: Show4me. Music Interaction Network for the music industry professionals and music lovers.
Show4me calls itself a “music interaction network”, with the promise of allowing fans to interact with artists in a sort of social media fanclub. Having raised a total of $13.5m […]
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Tools: Promogogo. Sell more tickets using AI, Machine Learning, Predictive Algorithms and Big Data
We are now well used to getting instant analytics on how a new release is performing, thanks to the dedicated artist backends of DSPs like Spotify and Apple Music. This […]
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Tools. Toneden: Automated Social Marketing
With a multitude of music marketing tools available to artist teams, it can sometimes be difficult to decide which ones to prioritise, especially when most of them are eating into […]
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Tools: Fangage. Activate your Superfans
Building engaged audiences on a social platform is one thing; but keeping them there when you are at the mercy of each platform’s algorithms is another thing entirely. What can […]
