Meta has released a three-part series and a 16-page report detailing a fundamental shift in how consumers find products, including artist merch and physical products. For US users, Google searches […]
Author Archives: Marlen Hüllbrock
Music Ally's Director of Marketing & Strategy
Posted inMarketing
Fred Again.. is pushing the limits of USB002 shows
Fred again.. is known for his innovative ways of releasing music, playing live and engaging fans – as his recent USB002 tour has been further testament to. The artist’s initial […]
Posted inMarketing
TikTok launches new feature for audience reach
TikTok has just announced a new optimisation reminiscent of YouTube tags, which could be beneficial for artists reaching their intended audience. As app researcher Jonah Manzano posted to Threads, in […]
Posted inMarketing
Vine is (kinda) back, baby
Big news for any wistful former Vine users in the house – the app is getting a reboot, under the new name Divine. Divine is offering access to roughly 500,000 […]
Posted inNews
Behind “Turn The Lights Off” by Justė
The 2025 revival of “Turn The Lights Off” is a textbook example of how a 15-year-old catalogue hit can be translated into a modern one. By pairing a nostalgic track […]
Posted inMarketing
Aura readings are the new experiential marketing trend
There’s a new experiential marketing trend on the rise for brand activations that could provide some serious inspo for fan events. According to Event Marketer, brands like Simply Pop and […]
Posted inMarketing
Three takeaways from the first Coachella weekend
Coachella weekend one just wrapped. Here are the highlights for artist teams: Tips from Coachella Consider 2010 catalogue campaigns. Audience nostalgia towards this time is only growing, with many fans […]
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Ella Langley hosts TikTok in-app album experience
Country sensation Ella Langley is celebrating the release of her sophomore album ‘Dandelion’ with an in-app TikTok experience. While commonplace for major artists, this highlights her rapid rise seeing as […]
Posted inMarketing
Snapchat hails potential of its topic chats
Snapchat introduced its Topic Chats feature last year as “moderated, public conversations” around events, issues and creators. Its basketball-focused #marchmadness chat has attracted more than 45,000 people. “Instead of scattering […]
Posted inMarketing
Here’s how to kick off a third album campaign Olivia Rodrigo fashion
This past week, Olivia Rodrigo has announced her long-awaited third album you seem pretty sad for a girl so in love – and though the campaign has just kicked off, there’s already […]
Posted inMarketing
Instagram tests product links in Reels
“The era of link in bio is finally over,” said Meta’s Nicola Mendelsohn in a recent speech. Don’t worry: she was talking about a specific context: shopping on Instagram. The […]
Posted inNews
First child social media bans are falling short, Aussie study says
Indonesia recently became the second country to implement a social media ban policy for children under 16. New data from Australia’s eSafety Commissioner – the first country to initiate a […]
