The major platforms have been coming under fire for the implementation of new AI features – with user backlash forcing Meta to remove an Instagram update that allows users to […]
Tag: Reddit
Financials roundup: Apple, Roblox and Reddit Q1 2026 trends
Q1 financial-results season is up and running, so much so that we’re having to bundle some of the key announcements together today for reasons of space. We’ll start with Apple, which […]
New studies explore US creator economy and social-media habits
Brands will spend $37bn advertising in the ‘creator economy’ in the US alone this year, according to a new study from the IAB.
Reddit strategy: ‘You are not here to market, you are here to help’
Reddit has always been a fascinating community platform for brands and music artists, but also a slightly terrifying one – its culture is unforgiving for people who get their tone […]
Reddit sues Anthropic after trying to block its bots from site
AI firm Anthropic remains in litigation with music publishers over its training policies. However, now it faces another legal battle: with Reddit. The latter is suing Anthropic claiming that it […]
Music Ally NTK :: Reddit marketing for music
This video, part of our Need To Know series, looks at Reddit – a platform with nearly half a billion users. This NTK video is based on our Sandbox Guide to […]
The Sandbox Guide to… Reddit Music Marketing
To get Reddit right, you must know the platform’s quirks – which involves being truly authentic, building trust, and loosening your grip on messaging.
Dubsmash app to shut down after video integration with Reddit
Let us take you back to the days when Dubsmash and Musical·ly were blowing up as apps for people who wanted to lip-sync and/or dance to music in short videos.
Short videos app Clash raises funding and buys rival Byte
We wrote about Byte when it launched in January 2020: it was created by the co-founder of Vine as a new take on short-video apps. In July, it announced plans to add […]
Reddit gets into short video with Dubsmash acquisition
Back in 2015, Dubsmash was a bona-fide social media craze in many countries, as people’s Facebook feeds filled up with friends and family lip-syncing to their favourite songs. That peak […]
Reddit refuses to hand over IP address of Twenty One Pilots leaker to Atlantic Records
At the start of August, Atlantic Records took legal steps to request that Reddit hand over the IP address of a user the label suspected of leaking a pre-release of ‘Heathens’ by Twenty One Pilots (that was used in the Suicide Squad soundtrack).
Musician quantifies ‘Reddit hammer’ effect on sales’n’socials
Getting a glowing recommendation from Ryan Adams on Twitter and Instagram is good, but know what’s better? Writing about it on Reddit then getting onto that site’s frontpage. In fact, […]



