Avery Cochrane is an emerging pop artist from Seattle (based in L.A), who has been releasing music since 2021. She’s been signed to Sonderview/S-Curve Records for about a year, with […]
Tag: Marketing Weekly Top Stories
Posted inMarketing
Content discovery on YouTube is changing
Keywords have always been the way for users to find content on YouTube – but that’s about to change. According to Digital Trends, YouTube has started rolling out a new […]
Posted inMarketing
Erling Haaland on the top of Norway’s Spotify charts
Norwegian World Cup star Erling Haaland is dominating Norway’s Spotify charts: thanks to a decade-old teenage rap track. Following Norway’s historic World Cup 2026 quarter-final run, the Manchester City striker […]
Posted inMarketing
Big tech platforms implement AI measures to curb AI
The major platforms have been coming under fire for the implementation of new AI features – with user backlash forcing Meta to remove an Instagram update that allows users to […]
Posted inMarketing
Sandbox Guide :: Future-proof your business and marketing strategies
The 2026 Music Ally NEXT conference brought together music biz people from across the industry, for a day of sessions on topics shaping the future of music marketing, culture and […]
Posted inMarketing
Meta launches app for vibe coding mini games
In recent months, Meta has been busy rolling out new features and apps. While not everyone is impressed by its continued expansion into AI, the company’s latest app, Pocket, could […]
Posted inMarketing
Three live marketing trends in 2026 (Udo Lindenberg, Rosalía, Zara Larsson & Avery Cochrane)
1. Artist exhibitions. Promoter Semmel Concerts recently chatted to Pollstar about the growth of this latest non-concert format, calling it “one of the most exciting developments in live”. Udoversum is […]
Posted inMarketing
Jared Benjamin’s indie blueprint for TikTok success
Dark-pop artist Jared Benjamin recently released his debut album ‘Icarus: Too Close to the Sun’, after successfully building his online audience and bagging a deal with Awal. The artist started […]
Posted inMarketing, News
Reach new audiences with photos on YouTube Shorts
If posting to YouTube Shorts as part of your artist’s marketing strategy, you know that traditionally, it doesn’t have the same photo posting feature as Instagram and TikTok do, with […]
Posted inMarketing
Threads, Instagram and TikTok update customisable algorithm features
It appears that social media might be moving away from opaque systems that predict user interests, and instead are handing over the reins for users to decide. Platforms like Threads, […]
Posted inNews
The Ting Tings share TikTok CML experiment
In a time where it feels like it’s getting harder and harder to cut through the noise on TikTok, due to an ever-increasing volume of music and posts being uploaded […]
Posted inMarketing
Jay-Z album anniversary campaign launches yearlong program
Jay-Z’s debut album ‘Reasonable Doubt’ turns 30 today, and Roc Nation is pulling out all the stops to throw a memorable anniversary celebration. The company is organising various pop-ups, activations […]
