This is a guest post by Sandra Croft (Artist & Promotions Representative, UK & EU) and Henriette Heimdal (Market Development, UK & EU), of CD Baby. This is their five-point strategy for “transforming audiences into fans” – to go from “initial awareness to lifetime advocacy around artist brands in a hyper-competitive world. These qualities aspire to forget lasting bonds with your audience by serving your fans first before asking them to serve your artist brand.”
Note: there’s more high-level advice on making stand-out artist brands in a hyper-competitive world in our recent Global Experts panel.
1) ENTICE: meet audiences in their places and spaces, rather than asking them to make the first entry into your artist brand.
Before inviting new audiences to tune into your music, you first demonstrate real interest in tuning into their lives, joining contemporary conversations or adding something of high social or entertainment value. Entice your fans into your world by understanding the necessity of first stepping into theirs.
