{"id":273469,"date":"2026-07-14T14:30:00","date_gmt":"2026-07-14T13:30:00","guid":{"rendered":"https:\/\/musically.com\/?p=273469"},"modified":"2026-07-14T13:55:46","modified_gmt":"2026-07-14T12:55:46","slug":"behind-the-single-avery-cochrane-shapeshifting-on-a-saturday-night","status":"publish","type":"post","link":"https:\/\/musically.com\/2026\/07\/14\/behind-the-single-avery-cochrane-shapeshifting-on-a-saturday-night\/","title":{"rendered":"Behind The Single: Avery Cochrane &#8211; &#8216;Shapeshifting on a Saturday night&#8217;"},"content":{"rendered":"<p>We spoke to Milo Pacheco, general manager and head of marketing at S-Curve Records, about how the label has approached developing Avery Cochrane and marketing its first release with the artist.<\/p>\n ","protected":false},"excerpt":{"rendered":"<p>We spoke to Milo Pacheco, general manager and head of marketing at S-Curve Records, about how the label has approached developing Avery Cochrane and marketing its first release with the artist.<\/p>\n","protected":false},"author":67383,"featured_media":273487,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-wide.php","format":"standard","meta":{"content-type":"","newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"_newspack_byline_active":false,"_newspack_byline":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"newspack_content_restriction_is_exempt":false,"scaip_prevent_shortcode_addition":false,"newspack_featured_image_position":"behind","newspack_post_subtitle":"How to grow an emerging artist without relying on a viral moment\n","newspack_article_summary_title":"Overview:","newspack_article_summary":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":false,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"dois","default_image_id":0,"font":"","enabled":true,"token":"eyJpbWciOiJodHRwczpcL1wvaTAud3AuY29tXC9tdXNpY2FsbHkuY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI2XC8wN1wvQXZlcnktQ29jaHJhbmUuanBnP2ZpdD02NjclMkM1MDAmc3NsPTEiLCJ0eHQiOiJCZWhpbmQgVGhlIFNpbmdsZTogQXZlcnkgQ29jaHJhbmUgJiM4MjExOyAmIzgyMTY7U2hhcGVzaGlmdGluZyBvbiBhIFNhdHVyZGF5IG5pZ2h0JiM4MjE3OyIsInRlbXBsYXRlIjoiZG9pcyIsImZvbnQiOiIiLCJibG9nX2lkIjoyMTI5MTg3OTR9.IjPPWNe-RNyLCfWe-pwk9yG6Wvij1-4oBBzf6wb-gc0MQ"},"version":2},"_wpas_customize_per_network":false},"categories":[19694],"tags":[12953,2236],"newspack_spnsrs_tax":[],"coauthors":[23512,22836],"class_list":["post-273469","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sandbox","tag-behind-the-campaign","tag-music-marketing","membership-content","access-restricted","entry"],"parsely":{"version":"1.1.0","canonical_url":"https:\/\/musically.com\/2026\/07\/14\/behind-the-single-avery-cochrane-shapeshifting-on-a-saturday-night\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"Behind The Single: Avery Cochrane &#8211; 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She\u2019s been signed to Sonderview\/S-Curve Records for about a year, with her first single released on the label being \u2018Shapeshifting on a Saturday Night\u2019.\u00a0 While the single was released last August,\u2026","rel":"","context":"In &quot;Marketing&quot;","block_context":{"text":"Marketing","link":"https:\/\/musically.com\/category\/marketing\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-16-at-16.34.58.png?fit=890%2C884&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-16-at-16.34.58.png?fit=890%2C884&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-16-at-16.34.58.png?fit=890%2C884&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-16-at-16.34.58.png?fit=890%2C884&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":273355,"url":"https:\/\/musically.com\/2026\/07\/10\/three-live-marketing-trends-in-2026-udo-lindenberg-rosalia-zara-larsson-avery-cochrane\/","url_meta":{"origin":273469,"position":1},"title":"Three live marketing trends in 2026 (Udo Lindenberg, Rosal\u00eda, Zara Larsson &amp; Avery Cochrane)","author":"Marlen H\u00fcllbrock","date":"July 10, 2026","format":false,"excerpt":"1. 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