{"id":263023,"date":"2026-02-19T13:45:00","date_gmt":"2026-02-19T13:45:00","guid":{"rendered":"https:\/\/musically.com\/?p=263023"},"modified":"2026-02-26T13:20:37","modified_gmt":"2026-02-26T13:20:37","slug":"country-profile-nigeria-2026","status":"publish","type":"post","link":"https:\/\/musically.com\/2026\/02\/19\/country-profile-nigeria-2026\/","title":{"rendered":"Country Profile &#8211; Nigeria 2026"},"content":{"rendered":"<p>Nigeria\u2019s music market is as vibrant as the country itself, a centre of young talent that has made a name for itself globally. Key findings in this new report include: 94 of the top 100 most-streamed artists on Audiomack in\u00a0Nigeria\u00a0in 2025\u00a0were local, according to Charlotte\u00a0Bwana, the company\u2019s\u00a0VP\u00a0of marketing EU, Africa &amp; MENA, demonstrating the incredible [&hellip;]<\/p>\n ","protected":false},"excerpt":{"rendered":"<p>Nigeria\u2019s music market is as vibrant as the country itself, a centre of young talent that has made a name for itself globally. Key findings in this new report include: 94 of the top 100 most-streamed artists on Audiomack in\u00a0Nigeria\u00a0in 2025\u00a0were local, according to Charlotte\u00a0Bwana, the company\u2019s\u00a0VP\u00a0of marketing EU, Africa &amp; MENA, demonstrating the incredible [&hellip;]<\/p>\n","protected":false},"author":37852,"featured_media":263025,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"_newspack_byline_active":false,"_newspack_byline":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"newspack_content_restriction_is_exempt":false,"scaip_prevent_shortcode_addition":false,"newspack_featured_image_position":"hidden","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":false,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"dois","default_image_id":0,"font":"","enabled":true,"token":"eyJpbWciOiJodHRwczpcL1wvbXVzaWNhbGx5LmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDJcL05pZ2VyaWEtQ291bnRyeS1Qcm9maWxlLWNvdmVyLXNob3QtNzAweDQ5MC5wbmciLCJ0eHQiOiJDb3VudHJ5IFByb2ZpbGUgJiM4MjExOyBOaWdlcmlhIDIwMjYiLCJ0ZW1wbGF0ZSI6ImRvaXMiLCJmb250IjoiIiwiYmxvZ19pZCI6MjEyOTE4Nzk0fQ.EIMn-XU9pTsY7NXm8KG8BHH9miA-5Un8381zVhlsYpAMQ"},"version":2},"_wpas_customize_per_network":false},"categories":[19190],"tags":[4071,8581,16686],"newspack_spnsrs_tax":[],"coauthors":[22833],"class_list":["post-263023","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-country-profile","tag-country-profile","tag-market-data","tag-nigeria","membership-content","access-restricted","entry"],"parsely":{"version":"1.1.0","canonical_url":"https:\/\/musically.com\/2026\/02\/19\/country-profile-nigeria-2026\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"Country Profile &#8211; Nigeria 2026","url":"http:\/\/musically.com\/2026\/02\/19\/country-profile-nigeria-2026\/","mainEntityOfPage":{"@type":"WebPage","@id":"http:\/\/musically.com\/2026\/02\/19\/country-profile-nigeria-2026\/"},"thumbnailUrl":"https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2026\/02\/Nigeria-Country-Profile-cover-shot.png?resize=150%2C150&ssl=1","image":{"@type":"ImageObject","url":"https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2026\/02\/Nigeria-Country-Profile-cover-shot.png?fit=2124%2C1486&ssl=1"},"articleSection":"Country Profile","author":[{"@type":"Person","name":"Joe Sparrow"}],"creator":["Joe Sparrow"],"publisher":{"@type":"Organization","name":"Music Ally","logo":"https:\/\/musically.com\/wp-content\/uploads\/2023\/01\/MUSIC-ALLY-NEW-LOGO-2020.png"},"keywords":["country profile","market data","nigeria"],"dateCreated":"2026-02-19T13:45:00Z","datePublished":"2026-02-19T13:45:00Z","dateModified":"2026-02-26T13:20:37Z"},"rendered":"<script type=\"application\/ld+json\" class=\"wp-parsely-metadata\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"NewsArticle\",\"headline\":\"Country Profile &#8211; Nigeria 2026\",\"url\":\"http:\\\/\\\/musically.com\\\/2026\\\/02\\\/19\\\/country-profile-nigeria-2026\\\/\",\"mainEntityOfPage\":{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/musically.com\\\/2026\\\/02\\\/19\\\/country-profile-nigeria-2026\\\/\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/musically.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Nigeria-Country-Profile-cover-shot.png?resize=150%2C150&ssl=1\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/musically.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Nigeria-Country-Profile-cover-shot.png?fit=2124%2C1486&ssl=1\"},\"articleSection\":\"Country Profile\",\"author\":[{\"@type\":\"Person\",\"name\":\"Joe Sparrow\"}],\"creator\":[\"Joe Sparrow\"],\"publisher\":{\"@type\":\"Organization\",\"name\":\"Music Ally\",\"logo\":\"https:\\\/\\\/musically.com\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/MUSIC-ALLY-NEW-LOGO-2020.png\"},\"keywords\":[\"country profile\",\"market data\",\"nigeria\"],\"dateCreated\":\"2026-02-19T13:45:00Z\",\"datePublished\":\"2026-02-19T13:45:00Z\",\"dateModified\":\"2026-02-26T13:20:37Z\"}<\/script>","tracker_url":"https:\/\/cdn.parsely.com\/keys\/musically.com\/p.js"},"jetpack_publicize_connections":[],"featured_image_src":"https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2026\/02\/Nigeria-Country-Profile-cover-shot.png?resize=600%2C400&ssl=1","featured_image_src_square":"https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2026\/02\/Nigeria-Country-Profile-cover-shot.png?resize=600%2C600&ssl=1","author_info":{"display_name":"Joe Sparrow","author_link":"https:\/\/musically.com\/author\/joemusically-com\/"},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2026\/02\/Nigeria-Country-Profile-cover-shot.png?fit=2124%2C1486&ssl=1","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":263800,"url":"https:\/\/musically.com\/2026\/02\/27\/nigeria-learnings-from-a-dynamic-market\/","url_meta":{"origin":263023,"position":0},"title":"Nigeria: Learnings from a dynamic market","author":"Sonia Chien","date":"February 27, 2026","format":false,"excerpt":"Nigeria\u2019s music market is known for its concentration of young talent and high popularity of local music. Here are the highlights: Local music consumption on Spotify continues to grow \u2013 by 206% in 2024 \u2013 which points to both the growth of local music and streaming adoption. Spotify users worldwide\u2026","rel":"","context":"In &quot;Marketing&quot;","block_context":{"text":"Marketing","link":"https:\/\/musically.com\/category\/marketing\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-26-at-13.46.35.png?fit=498%2C620&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":96929,"url":"https:\/\/musically.com\/2021\/08\/17\/country-profile-east-africa-2021\/","url_meta":{"origin":263023,"position":1},"title":"Country Profile \u2013\u00a0East Africa 2021","author":"Joe Sparrow","date":"August 17, 2021","format":false,"excerpt":"East Africa\u2019s digital music industry might live in the shadow of Nigeria and South Africa but it is growing quickly, thanks to the rise of the smartphone.","rel":"","context":"In &quot;Country Profile&quot;","block_context":{"text":"Country Profile","link":"https:\/\/musically.com\/category\/country-profile\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2021\/08\/Screenshot-2021-08-03-at-13.07.58.jpg?fit=843%2C1200&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2021\/08\/Screenshot-2021-08-03-at-13.07.58.jpg?fit=843%2C1200&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2021\/08\/Screenshot-2021-08-03-at-13.07.58.jpg?fit=843%2C1200&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2021\/08\/Screenshot-2021-08-03-at-13.07.58.jpg?fit=843%2C1200&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":255896,"url":"https:\/\/musically.com\/2025\/11\/13\/bassline-to-billions-report-explores-nigerias-music-potential\/","url_meta":{"origin":263023,"position":2},"title":"Bassline to Billions report explores Nigeria\u2019s music potential","author":"Stuart Dredge","date":"November 13, 2025","format":false,"excerpt":"As the heartland of Afrobeats, Nigeria is currently one of the most exciting music markets in the world in terms of creativity and exports. It faces challenges too though: particularly building the industry structures to support rapid growth, and ensure that Nigerian music\u2019s economic value keeps pace with its cultural\u2026","rel":"","context":"In &quot;News&quot;","block_context":{"text":"News","link":"https:\/\/musically.com\/category\/news\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2025\/11\/Nigeria-flag.jpg?fit=1200%2C900&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2025\/11\/Nigeria-flag.jpg?fit=1200%2C900&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2025\/11\/Nigeria-flag.jpg?fit=1200%2C900&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2025\/11\/Nigeria-flag.jpg?fit=1200%2C900&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2025\/11\/Nigeria-flag.jpg?fit=1200%2C900&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":241918,"url":"https:\/\/musically.com\/2025\/06\/03\/tems-manager-frustrated-by-low-streaming-payouts-in-nigeria\/","url_meta":{"origin":263023,"position":3},"title":"Tems&#8217; manager frustrated by\u00a0low streaming payouts in Nigeria","author":"Stuart Dredge","date":"June 3, 2025","format":false,"excerpt":"These are exciting times for Afrobeats music and Nigerian artists of all genres. But not enormously lucrative times domestically.","rel":"","context":"In &quot;News&quot;","block_context":{"text":"News","link":"https:\/\/musically.com\/category\/news\/"},"img":{"alt_text":"tems","src":"https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2025\/06\/tems.jpg?fit=1080%2C694&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2025\/06\/tems.jpg?fit=1080%2C694&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2025\/06\/tems.jpg?fit=1080%2C694&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2025\/06\/tems.jpg?fit=1080%2C694&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2025\/06\/tems.jpg?fit=1080%2C694&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":142687,"url":"https:\/\/musically.com\/2023\/08\/30\/country-profile-nigeria-2023\/","url_meta":{"origin":263023,"position":4},"title":"Country Profile &#8211; Nigeria 2023","author":"Joe Sparrow","date":"August 30, 2023","format":false,"excerpt":"Nigeria\u2019s vast pool of musical talent is well known; its music industry\u2019s recent success less so.","rel":"","context":"In &quot;Country Profile&quot;","block_context":{"text":"Country Profile","link":"https:\/\/musically.com\/category\/country-profile\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2023\/08\/Nigeria-Country-Profile-2023-1.png?fit=1200%2C850&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2023\/08\/Nigeria-Country-Profile-2023-1.png?fit=1200%2C850&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2023\/08\/Nigeria-Country-Profile-2023-1.png?fit=1200%2C850&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2023\/08\/Nigeria-Country-Profile-2023-1.png?fit=1200%2C850&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2023\/08\/Nigeria-Country-Profile-2023-1.png?fit=1200%2C850&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":248764,"url":"https:\/\/musically.com\/2025\/09\/03\/country-profile-chile-2025\/","url_meta":{"origin":263023,"position":5},"title":"Country Profile &#8211; Chile 2025","author":"Joe Sparrow","date":"September 3, 2025","format":false,"excerpt":"Chile\u2019s recorded music business is one of the fastest growing in Latin America, driven by local music. In this report: In 2024\u00a0Chile\u2019s recorded music market moved one step ahead of Argentina\u2019s in the global ranking, with strong subscription growth taking\u00a0Chile\u00a0into 25th place. For\u00a0Chile, a country of 18.7m people, to move\u2026","rel":"","context":"In &quot;Country Profile&quot;","block_context":{"text":"Country Profile","link":"https:\/\/musically.com\/category\/country-profile\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2025\/09\/Chile-2025-screenshot.png?fit=1200%2C813&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2025\/09\/Chile-2025-screenshot.png?fit=1200%2C813&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2025\/09\/Chile-2025-screenshot.png?fit=1200%2C813&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2025\/09\/Chile-2025-screenshot.png?fit=1200%2C813&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/musically.com\/wp-content\/uploads\/2025\/09\/Chile-2025-screenshot.png?fit=1200%2C813&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/musically.com\/wp-json\/wp\/v2\/posts\/263023","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/musically.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/musically.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/musically.com\/wp-json\/wp\/v2\/users\/37852"}],"replies":[{"embeddable":true,"href":"https:\/\/musically.com\/wp-json\/wp\/v2\/comments?post=263023"}],"version-history":[{"count":3,"href":"https:\/\/musically.com\/wp-json\/wp\/v2\/posts\/263023\/revisions"}],"predecessor-version":[{"id":263774,"href":"https:\/\/musically.com\/wp-json\/wp\/v2\/posts\/263023\/revisions\/263774"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/musically.com\/wp-json\/wp\/v2\/media\/263025"}],"wp:attachment":[{"href":"https:\/\/musically.com\/wp-json\/wp\/v2\/media?parent=263023"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/musically.com\/wp-json\/wp\/v2\/categories?post=263023"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/musically.com\/wp-json\/wp\/v2\/tags?post=263023"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/musically.com\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=263023"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/musically.com\/wp-json\/wp\/v2\/coauthors?post=263023"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}