Marlen Hüllbrock, Author at Music Ally https://musically.com/author/marlenma/ Analysis, knowledge and skills for the modern global music business Thu, 16 Jul 2026 19:58:02 +0000 en-GB hourly 1 https://musically.com/wp-content/uploads/2024/08/cropped-music-ally-square-favicon-32x32.png Marlen Hüllbrock, Author at Music Ally https://musically.com/author/marlenma/ 32 32 212918794 Content discovery on YouTube is changing https://musically.com/2026/07/17/content-discovery-on-youtube-is-changing/ Fri, 17 Jul 2026 11:00:00 +0000 https://musically.com/?p=273808 Keywords have always been the way for users to find content on YouTube – but that’s about to change. According to Digital Trends, YouTube has started rolling out a new AI-powered search experience for users in the US where they can use conversational prompts to ask YouTube for videos. 

]]> 273808 Erling Haaland on the top of Norway’s Spotify charts https://musically.com/2026/07/17/erling-haaland-on-the-top-of-norways-spotify-charts/ Fri, 17 Jul 2026 11:00:00 +0000 https://musically.com/?p=273816 Norwegian World Cup star Erling Haaland is dominating Norway’s Spotify charts: thanks to a decade-old teenage rap track. 

]]> 273816 Big tech platforms implement AI measures to curb AI https://musically.com/2026/07/17/big-tech-platforms-implement-ai-measures-to-curb-ai/ Fri, 17 Jul 2026 11:00:00 +0000 https://musically.com/?p=273818 The major platforms have been coming under fire for the implementation of new AI features – with user backlash forcing Meta to remove an Instagram update that allows users to generate images of public profiles without the consent of profile owners. Also due to public pressure, Google is rolling out global disclosure labels, which explicitly show users when ads have been created or edited using generative AI.

]]> 273818 Behind The Single: Avery Cochrane – ‘Shapeshifting on a Saturday night’ https://musically.com/2026/07/14/behind-the-single-avery-cochrane-shapeshifting-on-a-saturday-night/ Tue, 14 Jul 2026 13:30:00 +0000 https://musically.com/?p=273469

Track: Avery Cochrane ‘Shapeshifting on a Saturday Night”
Released: 8 Aug 2025
Label: Sonderview / S-Curve Records
Team: Joshua Russak (management + A&R at Sonderview), Steve Greenberg (management + S-Curve), Milo Pacheco (S-Curve); Carmen Cacciatore (Mighty Real Agency), Mario Tirado / Megan Glendinning / Nikos Kazoleas (CAA), The Orchard (distribution); Big Feat PR (US) (publicity)

]]> 273469 Meta launches app for vibe coding mini games https://musically.com/2026/07/10/meta-launches-app-for-vibe-coding-mini-games/ Fri, 10 Jul 2026 12:00:00 +0000 https://musically.com/?p=273347 In recent months, Meta has been busy rolling out new features and apps. While not everyone is impressed by its continued expansion into AI, the company’s latest app, Pocket, could be interesting for music marketers.

]]> 273347 How Nathan Bank sold out his first headline show https://musically.com/2026/07/10/how-nathan-bank-sold-out-his-first-headline-show/ Fri, 10 Jul 2026 12:00:00 +0000 https://musically.com/?p=273353 Nathan Bank is a Mexican pop artist with a strong social media following (601.8k on TikTok, 363.1k on Instagram) and a developing listener base on streaming services (34k monthly listeners on Spotify).

]]> 273353 Three live marketing trends in 2026 (Udo Lindenberg, Rosalía, Zara Larsson & Avery Cochrane) https://musically.com/2026/07/10/three-live-marketing-trends-in-2026-udo-lindenberg-rosalia-zara-larsson-avery-cochrane/ Fri, 10 Jul 2026 12:00:00 +0000 https://musically.com/?p=273355 1. Artist exhibitions. Promoter Semmel Concerts recently chatted to Pollstar about the growth of this latest non-concert format, calling it “one of the most exciting developments in live”. Udoversum is the exhibition of Udo Lindenberg, one of Germany’s most iconic artists. As Finn Regenhold of Semmel Concerts notes: “[Exhibitions] allow us to tell stories over a longer period of time, to work with cultural brands, artists, institutions and IP owners, and to reach audiences who might not necessarily attend a traditional concert.” Exhibitions can run over several weeks or months, and open up new opportunities for partnership and sponsorship.

]]> 273355 Sandbox Guide :: Future-proof your business and marketing strategies https://musically.com/2026/07/08/sandbox-guide-future-proof-your-business-and-marketing-strategies/ Wed, 08 Jul 2026 13:45:00 +0000 https://musically.com/?p=273091

Sandbox Guides are for music marketers: They explain how you can use new platforms, create new strategies, and build new audiences. The Guides feature cutting-edge case studies, expert interviews, benchmark data, and a series of actionable takeaways, so that you can get started immediately. Published 10x per year as part of Sandbox. Explore our Sandbox archive here.

]]> 273091 How to use the new Threads Live Chat features https://musically.com/2026/07/03/how-to-use-the-new-threads-live-chat-features/ Fri, 03 Jul 2026 12:00:00 +0000 https://musically.com/?p=272944 This April Threads launched Live Chats, which according to Meta “lets you participate in public group chats during the biggest cultural events. It’s a new way to build community with others around shared interests like an album drop or a big game as it unfolds.” 

]]> 272944 Jared Benjamin’s indie blueprint for TikTok success https://musically.com/2026/07/03/jared-benjamins-indie-blueprint-for-tiktok-success/ Fri, 03 Jul 2026 12:00:00 +0000 https://musically.com/?p=272962 Dark-pop artist Jared Benjamin recently released his debut album ‘Icarus: Too Close to the Sun’, after successfully building his online audience and bagging a deal with Awal. 

]]> 272962 Reach new audiences with photos on YouTube Shorts https://musically.com/2026/07/03/reach-new-audiences-with-photos-on-youtube-shorts/ Fri, 03 Jul 2026 12:00:00 +0000 https://musically.com/?p=272973 If posting to YouTube Shorts as part of your artist’s marketing strategy, you know that traditionally, it doesn’t have the same photo posting feature as Instagram and TikTok do, with Carousels and Photo Mode, respectively – as can be useful towards keeping up posting frequency while not always having to upload videos. 

]]> 272973 Tools :: Highnote FM https://musically.com/2026/06/26/tools-highnote-fm/ Fri, 26 Jun 2026 12:00:00 +0000 https://musically.com/?p=272350 As legacy platform algorithms become less creator-friendly, many artists have faced the dilemma of their fans not seeing tour dates, release announcements and other updates on their feeds.

]]> 272350 Threads, Instagram and TikTok update customisable algorithm features https://musically.com/2026/06/26/threads-instagram-and-tiktok-update-customisable-algorithm-features/ Fri, 26 Jun 2026 12:00:00 +0000 https://musically.com/?p=272358 It appears that social media might be moving away from opaque systems that predict user interests, and instead are handing over the reins for users to decide. Platforms like Threads, Instagram and TikTok are starting to introduce user-led algorithms, allowing people to customise for themselves what shows up in their feeds. 

]]> 272358 The Ting Tings share TikTok CML experiment https://musically.com/2026/06/26/the-ting-tings-share-tiktok-cml-experiment/ Fri, 26 Jun 2026 12:00:00 +0000 https://musically.com/?p=272377 In a time where it feels like it’s getting harder and harder to cut through the noise on TikTok, due to an ever-increasing volume of music and posts being uploaded to the platform, The Ting Tings have shared an interesting experiment of their TikTok promotion. 

]]> 272377 Jay-Z album anniversary campaign launches yearlong program https://musically.com/2026/06/26/jay-z-album-anniversary-campaign-launches-yearlong-program/ Fri, 26 Jun 2026 12:00:00 +0000 https://musically.com/?p=272379 Jay-Z’s debut album ‘Reasonable Doubt’ turns 30 today, and Roc Nation is pulling out all the stops to throw a memorable anniversary celebration. The company is organising various pop-ups, activations and experiences across Jay-Z’s birthplace in New York City.

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