The work to continue the legacy of Swedish electronic-music star Avicii continues, eight years after his death. The latest initiative, from Pophouse and his estate, is the online Avicii Community.
Tag: avicii
Posted inNews
Atari’s new mobile music games series starts with Avicii
Atari is one of the most famous brands of all in the gaming industry, although nowadays it’s making mobile games (among other activities) rather than ruling the world with consoles.
Its latest project is a series of mobile music games under the banner of ‘Beat Legend’. The first, Beat Legend: Avicii, launched for Android and iOS this week.
It’s a music rhythm game set to 15 of the late dance star’s hits, with players guiding a spaceship in time to the music. There’s a trailer here showing how it all works.
Posted inNews
Avicii Experience to open next year in Stockholm
Swedish artist Tim Bergling (aka Avicii) died in 2018. Now he’s getting an interactive exhibition celebrating his life, due to open early in 2021 in Stockholm. There will be memorabilia, […]
Posted inSandbox
Sandbox Issue 234: The New Era Of Music Videos
Lead: In the 1970s, “pop promos” (as they were called) were the preserve of the mega-star act, but after the launch of MTV in 1981 they became standard practice across […]
Posted inSandbox
Sandbox issue 230: Why Email Marketing Is More Important Than Ever
Lead: Email marketing is far from dead. We look at why it is still relevant, how email tools and platforms are getting smarter and where they are allowing users greater […]
Posted inNews
New Avicii album will be premiered in Oculus’ virtual reality
The late dance star Avicii (Tim Bergling) is getting his first posthumous album release this year: ‘TIM’. Facebook has announced that its Oculus virtual-reality division will be running a premiere […]
Posted inSandbox
Sandbox Issue 198: The Analytic Trick
Lead: Apple Music is slowly rolling out its analytics tools for artists and Saavn is following suit. YouTube, SoundCloud and Spotify have been offering such tools for years – but […]
Posted inNews
Avicii launches his own mobile game: Gravity HD
It’s been a while since anyone thought mobile games would be the next big revenue stream for the music industry. But experiments continue, with dance star Avicii the latest to test the app-store waters.
He’s fronting a game called Avicii Gravity HD, developed by Swedish mobile games firm Hello There.
“In fast-paced Avicii Gravity HD, Avicii’s galactic hits merge with intense gameplay into a uniquely immersive experience – and YOU decide how it all plays out,” is the pitch in its App Store listing.
Posted inSandbox
Sandbox 165: What’s Up, Doc?
Lead: Documentaries used to be ponderous 90-minute affairs, but now they are part of the “exclusive content” arms race, with digital services bankrolling them and chopping them into web-friendly consumable chunks. […]
Posted inCampaigns, Marketing
Campaigns: Avicii’s comic book – Sandbox 143
Speaking of Instagram, here’s another one from Avicii’s ever-creative marketing team. Perhaps drawing inspiration from Chvrches’ campaign that sandbox reported on back in July this year, Avicii has a similar campaign that creates an interactive comic series on Instagram.
Posted inMarketing
Avicii :: digital marketing case study
A captivating, simple and engaging way of making the most of Instagram as well as taking advantage of free features on the platform. The story fits the demographics perfectly and it was genuinely creative – and all for little financial outlay.
Posted inMarketing, News
Sony working on multiplayer music game with Avicii
Dance star Avicii’s latest digital venture is a console game produced in partnership with Sony.
It’s called Vector, and Sony is describing it as “a multiplayer music game, offering a seamless fusion between gameplay, graphics, and music”.
We’re describing it as “the new Wipeout” if you’re interested, given that it sits neatly within the futuristic-racing genre.
