Latin music’s long-term surge in the US continues. Labels body the RIAA has published its latest report on Latin’s revenues there, revealing that in 2025 they topped $1bn in wholesale value for the first time.
It was the tenth consecutive year of growth for Latin music’s recorded revenues in the US, and they continue to outpace the overall market. The latter grew by 3.1% last year, but the Latin sector’s revenues were up 4.2%.
Latin music’s share of overall US revenues was 8.8% in 2025, added the RIAA. That share has more than doubled since 2018, when it was 4.2% of the market.
These revenues are still dominated by streaming. It was responsible for 98.2% of Latin music’s total last year, compared to 82% for the overall US market. The Latin revenues include $557.5m from paid subscriptions – up 9.8% year-on-year. However, revenues from free streaming were down 2.4% to $357.2m.
There is maybe an opportunity still to be tapped for Latin music in physical formats. Whereas overall vinyl sales in the US grew by 9.3% to $1.04bn – just over 9% of the overall market – for Latin music they fell by 18.7% to just $7.4m.
Still, the overall picture is very positive. “Today’s report underscores Latin music’s strength,” as the RIAA’s SVP of state public policy and Latin Music, Rafael Fernandez Jr, put it in his statement.
“With rising global reach and fresh pathways connecting artists and fans, this sector just keeps delivering as labels work to grow the market with innovative new partnerships and opportunities.”
You can read the RIAA’s full Latin music report here in English and here in Spanish.
