Last month we reported on the upcoming launch of Lume – a startup helping artists to sell albums to their core fans.
Tag: superfans
Avicii Community launches with archives, playlists and more
The work to continue the legacy of Swedish electronic-music star Avicii continues, eight years after his death. The latest initiative, from Pophouse and his estate, is the online Avicii Community.
Arson Theory talks heavy music: key challenges, fan culture, fairness and more
Just under a year ago, Cameron Almasi and Eddie Hermida co-founded Arson Theory. 300m streams later, the company is thriving.
Sandbox Guide :: Future-proof your business and marketing strategies
Sandbox Guides are for music marketers: They explain how you can use new platforms, create new strategies, and build new audiences. The Guides feature cutting-edge case studies, expert interviews, benchmark data, […]
Openstage is connecting fan-data to Claude, Gemini and ChatGPT
Beyond the heated debates and dealmaking around GenAI music, use of chatbots and other AI tools is growing rapidly across the music industry.
Lume to offer fans ‘the world of an album’ – and Lorde is on board
It’s a year since the release of Lorde’s fourth album, ‘Virgin’, and she celebrated the anniversary by dropping 49 demos.
Live-focused superfans startup Swsh raises $4m funding round
Swsh is the latest superfan-focused music startup, but its focus is on a specific aspect of fandom: live experiences.
Indigo is the latest startup connecting artists and superfans
There is no shortage of startups hoping to help artists connect with their keenest fans. The latest to join the throng is Indigo, whose co-founders include Demi Weitz, whose Quarantunes initiative […]
Next-gen music culture: key shifts, scenes and genres in 2026
We are gearing up for the Music Ally NEXT conference on 18 June in London, and one of its strands will focus on ‘next-gen music culture’.
Luminate digs into music superfans’ demographic differences
Does age matter? It may do when it comes to music superfans, according to research firm Luminate. Its latest study explores some of the differences in fandom for various demographics, and makes […]
Charli XCX is planning ‘conversations’ with fans in New York
Fancy a chat with Charli XCX? If you’re in New York, you may have to join a long queue… With fans eagerly awaiting her next post-Brat move, the British star’s latest […]
Hybe reports biggest-ever first quarter with revenues up 39.5%
South Korean music firm Hybe enjoyed a bumper Q1 this year, and no prizes for guessing one of the prime drivers of its growth: BTS. Hybe reported revenues of KRW 698.3bn […]


