2024 was a year packed full of music marketing innovation, from bold social strategies to bespoke activations for superfans, experimental streaming campaigns to the development of a plethora of new marketing tools. So, in this special issue of the Sandbox Guide, we wanted to get some tips and hints on which marketing tools, methods and practices we should be keeping a close eye on in 2025. We’ve invited winners from the Music Ally Marketing Awards to share some of their key learnings, discoveries, and future-facing tips to ensure that music marketing in 2025 will be more creative and impactful than ever before.
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