Sandbox is Music Ally’s music marketing publication. It’s packed with the latest marketing strategies, cutting-edge case studies, new platforms and insider tips – all from the experts who are making their campaigns work more effectively. It’s what you need to keep you and your team on the cutting edge!
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- Sandbox Guides – marketing strategy, case studies, and expert interviews
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- Sandbox Campaigns of the Year – 50 utterly essential case studies
Archive: Our Sandbox Guides are a goldmine of knowledge – search inside the PDFs below:
LATEST SANDBOX GUIDE
Sandbox Guide :: Future-proof your business and marketing strategies
Sandbox Guides are for music marketers: They explain how you can use new platforms, create new strategies, and build new audiences. The Guides feature cutting-edge case studies, expert interviews, benchmark data, and a series of actionable takeaways, so that you can get started immediately. Published 10x per year as part of Sandbox. Explore our Sandbox archive here.…
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More FROM SANDBOX
Behind The Single: Avery Cochrane – ‘Shapeshifting on a Saturday night’
We spoke to Milo Pacheco, general manager and head of marketing at S-Curve Records, about how the label has approached developing Avery Cochrane and marketing its first release with the…
Behind The Campaign: La Rvfleuze
French drill rapper La Rvfleuze released his debut album, ‘Numéro d’écrou’, in March 2026. He had begun by releasing tracks via DistroKid in 2022 but was later jailed for burglary…
Sandbox Guide :: Embracing the youth social media bans
Sandbox Guides are for music marketers: explaining new platforms, new strategies, and how to build new audiences. Featuring cutting-edge case studies, expert interviews, benchmark data, and a series of actionable takeaways,…
Behind The Campaign: Pink Floyd – Wish You Were Here
Pink Floyd’s ninth studio album, Wish You Were Here, turned 50 on 12 September 2025. In late 2024, in a deal estimated at $400 million, Sony Music acquired the band’s…
Sandbox Guide :: The perfect pivot
“An artist is usually ready for a brand evolution when they’ve exhausted the current version of themselves” Sandbox Guides are for music marketers: They explain how you can use new platforms,…
Behind The Single: Justė, Jaxstyle, Jon – “Turn The Lights Off”
Track: Justė, Jaxstyle, Jon – “Turn The Lights Off”Released: 7 Nov 2025Label: Spinnin’ Records (Warner Music Group) Metrics: Over 37m million streams on Spotify 1bn global radio plays #1 across…
Behind The Campaign: Fcukers
Fcukers are a New York-based electronic duo made up of Shanny Wise and Jackson Walker Lewis. They formed in 2022 and their first EP, Baggy$$, was released by Ninja Tune…
Sandbox Guide :: The album is back
Sandbox Guides are for music marketers: They explain how you can use new platforms, create new strategies, and build new audiences. The Guides feature cutting-edge case studies, expert interviews, benchmark data,…
Behind the Artist: Yungblud manager Tommas Arnby on building rock’s future
“I started my management company upstairs on the fifth floor,” Yungblud’s manager Tommas Arnby told Music Ally from the artist’s new brick and mortar shop, Beautifully Romanticised Accidentally Traumatized (B.r.a.t.)…
Behind The Campaign: Breathe
Australian electronic duo Breathe released their debut album, For Your Darkest Days, on 30 October. Except they were originally planning to just release singles; so the project shifted in the…
Sandbox Guide :: Vibe coding for music marketers
Sandbox Guides are for music marketers: They explain how you can use new platforms, create new strategies, and build new audiences. The Guides feature cutting-edge case studies, expert interviews, benchmark data,…
Behind The Campaign: Alex Warren
US singer-songwriter Alex Warren first came to prominence as a founding member of The Hype House, the TikTok-centric creator group based in Los Angeles. From here he started releasing music…
Sandbox Guide :: 2026’s music marketing ins and outs – according to the experts
Sandbox Guides are for music marketers: They explain how you can use new platforms, create new strategies, and build new audiences. The Guides feature cutting-edge case studies, expert interviews, benchmark data,…
Behind the campaign: Foreigner
US rock band Foreigner are marking their 50th anniversary in a slightly different way, treating two specific moments (their formation and the release of their debut album) as constituting their…
Music Marketing in 2026: post-authenticity, clipping content, and fun for fans
At the start of last year we published one of our most popular podcasts of 2025: when we asked Liam James Ward, CEO/co-founder of content strategy studio Something Something to…
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