It’s back: and in 2021, our hotly-anticipated Sandbox Campaigns of the Year issue is the biggest ever. This year we had a landslide of submissions – also the most ever – and the task of narrowing the field down was incredibly difficult, as the standard was so high in every entry. This year’s selection is an incredibly useful resource for anyone planning marketing activity in 2022: each of the campaigns included here includes detailed overviews of how the campaign was set up, how targets were chosen, and include lots of data measuring the success along the way. As ever, shortlisting was a difficult and fraught processes. So we’ve upped the number of qualifying entries this year as there were too many great, inventive and clever campaigns to ignore. If you entered this year, thank you! We are genuinely sorry that not every campaign could make it. Enjoy the Campaigns of the Year. Read it below or click here to download the report, and feel free to share it with friends, colleagues, and proud family members of featured artists and team members!
Managing Editor, Music Ally More by Joe Sparrow


